Case Study

Pupsicle Woofbook was created to offer an alternative option for dog treats that are all natural. Many sucessful dog treat companies fill their treats with wheat and fillers to cut down on cost of production. The recipe’s offered in Pupsicle Woofbook are not only all natural and harmless for your pet, they are affordable as well.

Sketching is always the first step I take when creating something. I did rapid visualization sketching for some of the icons that would be illustrated in the book. Next I sketched possible compositions for the cover of the book.

Next, I planned for what would be photographed. A challenge that came along with photographing these treats was getting the lighting right for each photo shoot. I wanted them to be bright and warm.

Another challenging aspect of this project was getting my dog, Java to cooperate with the camera. Luckily, the treats were so good she was able to be bribed so I could get a few good shots.